Using participatory design to create impactful health messages regarding alcohol and pregnancy
PhD Candidate: Tess Fletcher
PhD Title: Using participatory design to create impactful health promotion messages regarding alcohol use in pregnancy
The overarching aim of this proposed research is to explore the limitations of existing alcohol and pregnancy messages and to assess the effectiveness of targeted messages, developed using a participatory design approach, for changing attitudes and behaviours in target groups.
Specific objectives are:
To identify and evaluate existing alcohol in pregnancy messages to determine the framing of the messages and the target audience;
To test existing messages with a community sample to determine the effectiveness for influencing attitudes and behaviour;
To use a participatory design process to tailor the health promotion message “No alcohol in pregnancy is the safest choice’ with and for up to four distinct groups not currently receiving effective messages about alcohol use in pregnancy;
Identify the specific themes that emerge from the participatory design process in regard to the different target groups’ understanding and attitudes about alcohol use in pregnancy and relevant outcomes;
Establish the extent to which messages created using participatory design improve the understanding and change the attitudes around alcohol use in pregnancy of the specific groups there were designed for;
Document a health promotion message participatory design process that may be replicated for other target groups and/or health promotion messages.
Supervisors: Professor Barbara Mullan (Curtin University), Dr Amy Finlay-Jones (FASD Research Australia CRE)